Ensuring your customer and prospect data is clean and accurate for successful marketing
Clean, accurate data equals improved marketing ROI
Your data is one of your most valuable marketing tools and keeping it up-to-date is vital to the success of your campaigns.
Data Cleansing and Enriching allows you to keep up with the ever increasing decay of your existing customer and prospect data.
Based on the results of a free Data Quality Audit we can enhance and cleanse your database to enable you to increase your response rates and reduce cost.
- Reduce postage, broadcasting and other costs
- Ensure you are not marketing to incorrect records
- Identify gaps in your data and add or update contact details
- Improve campaign targeting using filters to refine segments
- Protect your brand by avoiding duplicates and inaccurate data
- Consistent, clean data enhances insight & analysis capability
The Inevitable Decay of Data
In today's fast changing world, data moves fast and goes through dramatic changes - leading to up to 40% data decay.
Keeping track of the inevitable decay of data internally can often be a timely and expensive process, so working with a data partner is an ideal way to manage your data quality.
Identify, remove or consolidate duplicate records
Using our systems we can offer a complete and accurate service of de-duplication which ensures you do not have the same contact multiple times, either within a single file or across multiple files.
Suppress data that is no longer valid
We will suppress, flag or update records where the information you hold is no longer accurate. For example when Individuals move/ Businesses move offices, phone numbers change or people pass away.
Enhance data with additional information
With the extensive data resources, we can cross reference your data to enhance and append additional information.